As the venture extension of Studio Freight, we build brands and digital experiences for rising startups in exchange for equity. Our working style is informal, direct, decisive, and fast-paced — like you’d expect of anyone on your founding team.

Studio Freight has worked alongside companies that have been acquired, gone public, and raised billions. Freight Elevator extends that expertise to investment partnerships, with a portfolio that includes fast-growing winners like Easol, Orderful, Lunchbox, and Hyperbolic.

We thrive in spaces where brand, design, and digital experiences can create competitive edges. Our sweet spots include B2B software (where brand experiences are mostly digital experiences), marketplaces (where credibility attracts supply and demand), consumer products (where brand design is a critical differentiator), and frontier tech (where the rules are still being written).

We’re more selective than most. Cash is an abundant commodity, our creative capital is not. We can only take so many rides before our precious time is out — just like the founders we work with.

Generally, we look for founders who have been founders before, have serious experience with the problems they’re solving, and have an insane obsession with their mission. We look for products with real users, real stickiness, and real impact. And we look for opportunities where we’re genuinely confident our expertise and execution will accelerate the company’s growth.


For all of these, if we find ourselves squinting our eyes, unsure of our possible impact or trying to convince ourselves there’s something there, it’s not the right ride for either party.